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#002- WHY Storytelling for mHealth Marketing
Today’s marketplace is filled with noise. Thousands of mobile health apps exist. Dozens of players offer enterprise healthcare IT solutions. [...]
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#003- Your Agile mHealth Marketing Story
A question I hear over and over from Mobile Health firms is: “How do I get started telling my marketing [...]
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#004- Inside the mHealth Storytelling Process
How do you go about developing your mHealth marketing story? There are no hard and fast rules, but why reinvent [...]
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FREE Resources: Tap the Power of Storytelling in mHealth Marketing
You… only YOU… can tell the story of your business and why you do what you do. In a crowded, [...]
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Why Your mHealth Brand Content Is So Awful
Much of the mHealth content I run across is just plain bad. While 9 out of 10 B2B firms use [...]
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Healthcare IT Marketing: What’s Your Big Idea?
“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the [...]
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How to Tell Your Digital Health Brand Story on Linkedin
Do you know what is one of the best storytelling tools to communicate what your digital health brand is all [...]
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Healthcare IT Marketing: Your Role in Health Informatics
Healthcare needs you. Healthcare needs to use information more effectively and efficiently. Healthcare needs to better utilize Information Technology. Healthcare [...]
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What ePatient Can Teach mHealth Marketers
REVEALED: 15 surprising trends changing healthcare. This is the promise of a new book from Fard Johnmar, founder of Enspektos, [...]
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Story Strategy: The Key to Effective Pharma Marketing
(This article was originally posted on the ePharma Blog) The Pharma marketing and sales game is changing. The days [...]
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